Fresh, natural and highly principled
Blue Marlin has helped Yeo Valley Organic to lead the organic movement through progressive branding for over a decade. The latest brief was to strengthen the brand’s intrinsic values by conveying its new proposition: principles you can taste.
Straight from the valley
The design solution involved a stylised valley populated by a herd of organic cows that referenced the real Yeo Valley in the west of England. The rolling green hills echo key brand principles of sustainability, animal welfare and ecological responsibility and the big, beautiful fruits of the valley promise generosity of taste.
The new design is a breath of fresh air and a refreshing new landmark in the dairy category.