Proudly crafted

Kettle Chips was the original posh crisp. But as competitors swamped the market for upmarket snacks, the hand-cooked, lovingly-created qualities that made Kettle so special were being lost in the clutter. We put subtle crafting into the main marque, and tidied up a pack that had become busy over time so that it reigns on shelf once more.

Going veggie

Kettle also needed a vegetable range to compete effectively against its closest rival. Thanks to us, Kettle Vegetable Chips sits happily and coherently next to the core range, conveying Kettle’s hand-crafted qualities across the entire range.