The original shopping mall
Burlington Arcade is so old it pre-dates even the idea of shopping malls. So we were brought in to make it the branded destination it was always destined to be, an attraction for foreign tourists looking for a more exclusive and characterful shopping experience.
Back on the map
The strategy was to position the arcade as a treasure trove of luxury. The solution involved bringing the arcade’s many shops under a single brand that could be used in both environmental branding and promotional material.
