Embracing mutuality

Sydney Credit Union was established in 1963 to provide financial services to the employees of the City of Sydney Council.

We developed a strategic direction for SCU that brought relevance back to the brand, allowing them to expand into different regions, whilst still maintaining a philosophical differentiation of 'people before profit'. Not just a slogan, 'More Generous Banking' is the essence of everything SCU offer and drives the way they behave and communicate to their staff, members and business partners.